Introduction of Music 88.7
Full name: Jinan People Radio FM88.7
Catchword: Enjoy Music, Enjoy Life
Object: 18—35years old（±5 years）
– student、young white-collar、those who own car
– Music fans
Style: vogue、dynamic
Covered Area：Jinan and around area

Characteristic of Music 88.7

Music 88.7make many “first” in Jinan：
- The first 24hours broadcasting station, solute the trouble that listener cannot enjoy the music when they want
- The first Format Radio, the program in 24hours is the same as the music style. The audience can hear the music when they choose Music88.7
- The first broadcasting station use professional play system RCS, through the professional music policy, could make the music link up, and more comfortable, sweet.

Based on Audience，we have many advantages：

- focus on the quality of program（include the ads）In Music88.7, audience enjoy not only the music, also the other part.
- Short ads, every paragraph ads is short than 3mins, the audience will not change another channel because of the boring ads, also make sure the ads’ effects.
- Clients Filter
the clients do not fit our channel
the clients do not fit our style
the clients ads do not fit our channel

Strong Concomitant Property，extend the play time as much as possible：

– presider short talk（talk cannot exceed 6mins per hour）；
– presider cannot explain when playing songs；
– Keep full song（respect the audience right）；

Channel:

– Focus on the channel，assist in the presider：trandational channel is focus on every program but the whole channel.
– The planed management of audiences: pay attention to audience’s feedback, through the communication from many area, increase the loyalty to audiences.
example：Club887 + favourable VIP ；

Audience object:

Focus:
– student、young white-collar、those who own car
– Music fans
– Exact Audience object
Program follows the audiences’ life style
Channel package and publicize also surround the audience